“Perfume puts the finishing touch to elegance — a detail that subtly underscores the look, an invisible extra that completes a man and a woman’s personality. Without it, there is something missing.” – Gianni Versace
Choosing a favorite perfume that compliments your personality, fashion, and lifestyle may seem like an overwhelming choice considering that there are countless fragrances to choose from. Do you choose Black Orchid by Tom Ford, with its rich, dark and spicy aroma? Or do you choose Happy by Clinique, with its burst of floral citrus bliss? It may come as a surprise that both of these fragrances were created by the same company – Estée Lauder! As with many consumer goods, there is a shocking illusion of choice. Take a look:
As you can see, many iconic perfumes that may appear to be competing with each other are actually spritzing for the same team. Who knew that L’Oréal was in charge of luxury perfume brands such as Prada and Yves Saint Laurent? Before seeing this infographic, I had never heard of Coty, arguably the largest fragrance manufacturer. They distribute some of the most popular brands such as Burberry, Calvin Klein, and Gucci. Between just these eleven fragrance and beauty companies, there are over 170 brands!
From a design perspective, it it a lovely chart to behold with its simple structure and pleasing color palette. It can be challenging to organize so many logos in a easily digestible way, but the designer definitely achieved it.